Facing domestic and overseas enterprises in Hainan International Tourism Island, Pearl River Delta, Yangtze River Delta and so on, this major aims to cultivate high-qualified and versatile talents with minds for innovation, entrepreneurial ability, foreign-language ability, and operational and management ability, who are specialized in top of the line production, marketing and management in production, operational and commercial circulation fields, and are able to adapt to the economic development and change demands of industrial upgrading.